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- Redmi unveils new logo, making K-series their most premium offering
Redmi unveils new logo, making K-series their most premium offering
Samsung seems to be struggling with 2nm chip production
Joel Joseph
November 24, 2024
GIZMOCHINA DAILY
Daily Tech News & Insights, Every Weekday.
Good morning, tech folks! ☀️ I hope you all had a good weekend.
It’s Monday, and its time for what happened over the weekend.
First up, we've got Redmi going all-caps (and it's not just about the fonts!), then Oppo potentially pushing camera boundaries again, and Samsung possibly hitting the brakes on their chip plans. Meanwhile, Redmi's preparing for their priciest release yet, and Huawei's saying "no thanks" to the compact phone trend.
Here's what you'll find in today's tech roundup:
Redmi's strategic rebranding and premium push
Oppo Find X8 Ultra's rumored camera system
Samsung's ongoing chip production challenges
Redmi K80 Pro's premium pricing strategy
Huawei's stance on compact phones
Quick reads about OnePlus's Android 15 update, Samsung's UI plans, and more Redmi K80 details
Fun fact: If you recall, Redmi's evolution from budget king to premium player mirrors Xiaomi's own journey.
Read on for all the details in the newsletter below!
Xiaomi’s popular sub-brand, Redmi, is entering a new chapter with a bold rebranding. The most noticeable change is the brand name itself, now written entirely in uppercase – “REDMI.”
According to Lu Weibing, President of Xiaomi Group’s mobile phone department, the change is not just about aesthetics.
“Redmi changed its name from REDMI,” explained Lu, “and there’s a lot of strategic thinking behind it.” He notes that Xiaomi’s success in the high-end market with more advanced technology is creating space for Redmi to expand. And the company appears to be preparing well for this shift.
More details are in the link below.
 The Oppo Find X8 Ultra is rumored to feature a quad-camera setup with advanced sensors, improved image quality, and telephoto capabilities. |  Recent figures suggest yields of only 10–20% for Samsung Foundry's 2nm process node, which are not viable for mass production. |
 The Redmi K80 Pro is expected to be the most expensive in the series yet, as the price could be around 4000 yuan ($555), reveals an executive. |  Huawei reportedly has no plans for compact phones in the near future, focusing instead on flagship models with ultra-narrow bezels and HarmonyOS upgrades. |
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Regards,
Joel Joseph
Editor-in-Chief @ Gizmochina.com