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Samsung reclaims top spot in global smartphone market amid fierce competition
Samsung is making "less money" on its $1,999 foldable
Joel Joseph
July 16, 2025
GIZMOCHINA DAILY
Daily Tech News & Insights, Every Weekday.
Good morning, tech folks! ☀️
In today’s newsletter we've got Samsung officially retaking the global smartphone crown in Q2 2025 with impressive 19.7% market share growth, while surprisingly revealing they're making "less money" on their $1,999 Galaxy Z Fold7 to keep prices competitive.
Meanwhile, Xiaomi's celebrating Leica's centennial with a stunning limited edition 15 Ultra, Apple's iPhone 17 series color palette has leaked with vibrant new options, and Motorola's entering the open-ear audio game with their innovative Buds Loop design.
Here's what you'll discover in today's tech roundup:
Samsung's Q2 2025 global smartphone market leadership with 58 million units shipped
Samsung's profit margin sacrifice strategy for Galaxy Z Fold7's competitive $1,999 pricing
Xiaomi 15 Ultra's exclusive Leica-inspired 100th anniversary limited edition tribute
Complete iPhone 17 series color leak revealing vibrant new finish options across all models
Motorola Moto Buds Loop's US/Canada launch with 37-hour battery and open-ear design
Additional insights on Qualcomm's XR Day in India, HMD T21 tablet specs, and Google Pixel 10 Pro Fold's IP68 rating confirmation
Read on for all the details!
Samsung has retaken the lead in the global smartphone market for Q2 2025, edging out rivals in a fiercely contested space, according to IDC’s latest report.
The South Korean tech giant shipped 58 million smartphones in the quarter, claiming a 19.7% market share — a 7.9% increase over the same period last year when it moved 53.8 million units.
Apple followed in second place with 46.4 million shipments, securing a 15.7% share.
Read on to find out all the details.
 Samsung’s latest book-style foldable — the Galaxy Z Fold7 — launched on July 9 for a starting price of $1,999 or ₹174999.00. To recall, the Fold6 and Flip6 started from $1,899. But the Samsung boss was recently surprised, saying the brand is taking a hit on profit to keep the prices in check. At launch, the company highlighted slimmer designs, a 200MP camera upgrade, and expanded Galaxy AI features — all things you’d expect to come with a higher price tag. |  Xiaomi is deepening its collaboration with Leica with a new special edition model of its flagship smartphone. The Xiaomi 15 Ultra 100 Years of Leica edition celebrates the camera brand’s long history with its Leica-inspired design and exclusive packaging. For those unaware, the Xiaomi 15 Ultra features an impressive camera system that is further enhanced by the Leica partnership. |
 With a September 2025 launch on the horizon, Apple’s iPhone 17 series is already making headlines — this time, for its rumored color choices. Leaks suggest that the lineup won’t just bring design tweaks and new features, but also a splash of bold, vibrant finishes. The upcoming iPhone 17 lineup — including the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max — will offer some eye-catching color options. |  Motorola has released its first open-ear earbuds, the Moto Buds Loop, in the US and Canada. These earbuds use 12mm ironless drivers and support spatial sound. The open-ear design lets users stay aware of their surroundings, and the loop shape helps keep the buds in place. They come with dual microphones and use CrystalTalk AI for noise reduction during calls. Battery life is up to 8 hours on a single charge, and the charging case extends that to 37 hours. |
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Joel Joseph
Editor-in-Chief @ Gizmochina.com